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Subaru Emirates’ local social media blunder has impact on Subaru in the USA
It is not uncommon that brands suffer serious backlashes on social networks for controversial or offensive campaigns, tweets or Facebook posts. Sometimes the damage to the brand is minimal, but a local...
View ArticleRyanair threatens to sue Swedish newspaper
The Swedish local daily Sörmlands Nyheter (sn.se) today published an article with the headline “Ryanair pilots forced to fly free”. In the article, pilots describe how they get paid only for scheduled...
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Top Swedish Facebook pages in May 2014
I have received a sneak preview of the latest results from Socialbakers, regarding the results of the top brand Facebook pages in Sweden for May 2014. It also includes statistics for Youtube and...
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Brilliant flipbook video of Robin van Persie’s flying header goal against Spain
Ever since Oreo tweeted that clever “You can still dunk in the dark” tweet during the Super Bowl power outage, brands have been looking at ways to capitalize on current news stories in social media....
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McDonald’s tweets to Luis Suarez: bite a Big Mac instead
Uruguay striker Luis Suarez is a controversial football player to say the least. His history of scandals on the pitch is lengthy and another chapter was added today during the FIFA World Cup 2014 in...
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Bob the Builder gets a remake. Twitter says “can you fix it?”
Toy maker Mattel yesterday unveiled a makeover of the character Bob the Builder, with a taller, slimmer and younger look. But the new computer generated Bob has not landed well with the social media...
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Using social media influencers as brand ambassadors
At today’s Rethink conference in Stockholm, Christine Donaldson talked about her experience as an Oakley Women Brand Ambassador. Christine who is a musician and a skier uses social media to create a...
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Top 10 Swedish Instagram accounts
My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge...
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How to use micro influencers to drive engagement
Brands have been using social media influencers in marketing campaigns for a long time. As the practice has grown over the years, many individuals have become celebrities with millions of followers and...
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These are the most valuable brands in Sweden
IKEA today opens up its first India store in Hyderabad City. The Swedish furniture retail giant continues to be ranked the most valuable Swedish brand according to an annual survey by the brand...
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